A Century of Motorsports Heritage: Chevrolet Performance at PRI 2013
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A Century of Motorsports Heritage: Chevrolet Performance at PRI 2013

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From the moment the doors opened at the PRI show in Indy, the message of performance and motorsports heritage was as loud and clear as the rumble from a COPO Camaro staging at the local dragstrip – and it was stated by Jim Campbell, General Motors U.S. vice president of Performance Vehicles and Motorsports, in the official Chevrolet press release:

“Chevrolet races in a broad range of motorsports categories including stock car, sportsman drag racing, road racing, open wheel and a variety of circle track racing series. Chevy’s century of motorsports heritage goes deeper in 2014, with the all-new Corvette Stingray, Camaro Z/28, Sonic B-spec and COPO Camaro, along with continuing support through contingency programs in NHRA, NMCA and the LSX Shootout. We’ll also be back for the second-annual Chevrolet Performance NHRA U.S. Nationals, right here in Indianapolis.”

From yesterday's kick-off appearance with IndyCar owner/driver and 2013 Indy 500 pole-sitter, Ed Carpenter, to the Chevrolet Performance powertrain and chassis engineers on hand at the booth to answer questions and provide technical support, the operative theme of this year's display is all about helping grassroots racers and enthusiasts select the right parts for their own motorsports endeavors.

And attendees at PRI are being treated to a very special exhibition of performance parts and vehicles to back up this year's message. From the striking Silver Ice Metallic COPO Camaro, serial #001 for 2014, to the No.3 Chevrolet-powered Indy Car of Helio Castroneves, and just about every Chevrolet Performance part in between, the full gamut of bowtie motorsports is well represented at this year's show.

For those of you who aren’t getting to join us in Indy, check out some images of this year's booth below, and we invite you to stick closely to The BLOCK for continuous updates, interviews, and exclusive content live from PRI 2013! 

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