One Serious Chevrolet Pickup: ICON's Thriftmaster
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One Serious Chevrolet Pickup: ICON's Thriftmaster


Masters of their craft, Los Angeles-based ICON builds vehicles that take the best aesthetic elements of yesteryear and pair them with the ultimate in modern engineering to construct cars and trucks that exist in a world unto themselves. That, however, doesn't mean we can't admire the work and care that goes into crafting these unique vehicles.

One in particular we've had our eye on, of late, is the ICON Thriftmaster, based on a Chevrolet 3100 Pickup. This amazing restomod, built by Jonathan Ward and the crew at ICON retains all the lines that we love about classic Chevrolet trucks of the era (late 40s-early 50s), and equips them with the finest bells and whistles available today.

Check out a quick piece on the truck from the folks at, here, and stay tuned for our upcoming chat with ICON's owner and design visionary, Jonathan Ward, as we'll discuss the Thriftmaster build in depth, as well as other insane E-ROD-powered project he's built, and much, much more…

In the meantime, scroll down below for some awesome images of this incredible, classic Chevrolet truck, courtesy of ICON. 

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